Audience Research

From Q1, I can see that out of the 15 people who took my survey, 10 of those were female and 5 were Male. This shows a slight imbalance but is still plausible. When I do my final shoots I will make sure that all of my advertisements will conform to the gender fluidity and will be a unisex product. I will promote this by having Two male models and Two female models.

From Q2, 14 people out of the 15 who replied were in the age bracket of 15-17 and 1 person was in the age bracket between 18-20. Every person who replied to my survey fit into the age bracket that my product 'Wave' is targeting. So when I conduct my final shoot and edits I will make sure that the advertisements fit into the age bracket I am targeting, to do this I will have younger models all who fit into the age range desired. As well I am planning the location of my shoots to be in urban,popular areas so the younger audiences I am targeting are able to relate. I will make sure the models costume are modern clothing and so it appeals to the audience. 

From the two advertisements I produced as a mockup, 14 people preferred Image 2 this tells me that Image affected a large amount of people. So since Image 2 was more popular I decided to relate all my final edits of my advertisements towards Image 2 as a vast amount of people all believed Image 2 was the best. In my edit I will attempt to follow the same layout used in the image and also take certain points from Image 2 to my final edits. 

From Q4, I am able to see that there has been a mixed response about the gender neutral product. 13 out of the 15 people either agree or strongly agree with the fact that my two advertisement conforms to being unisex whilst 1 response was that they disagree. Despite the 1 who disagreed, this shows me that the majority felt that the advertisements were conforming to the target of being a unisex product. In my final shoot I will make sure that all of the advertisements will conform 'Wave' as a gender neutral product.  

These results show the 80% think the best way to represent a gender neutral product is by having a male and female models within the advertisements, others think its best to use gender neutral colours to represent the unisex vibe of wave. I will make sure to have both male and female representations in my final shoot so 'Wave' becomes a gender neutral product, as well I would also use gender neutral colours throughout my edits and I will make sure there is a balance of the colours and they will compliment each other. 

10 out of the 15 responses did not really care about the saturation of the advertisements, this tells me to not use most my time with this and it is not an important factor. In the final edits I produce, I will plan not to make my edits too saturated and find a balance in saturation and still make the images stand out for audiences to view. 

 13 people out of the 15 rated the font for the advertisement 3 stars or above this tells me that many people who view the product are content with the font as it targets a younger audience. In my final edits, the font will be in Sans Serif as it is a more contemporary, modern font which is perfect for the younger audience i am targeting. I plan to have every text in my edits to be in a variant of sans serif to make it stand out and modernised.

All of the 15 were in agreement when the selling points played a big part in persuading them to buy the product, none of them disagreed that the selling point is influential in selling a product. This tells to keep the selling points throughout my advertisements. I will plan to have selling points in every sing one of my edits this is to make my advertisements convincing and professional so audiences are compelled to buy this 'Wave' product. The selling points play a big part in any advertisements so to give my one a more professional i will include multiple selling points throughout. 

80 % of the people who took the survey would be interested to buy the wave product from viewing my advertisements however 2 people said they are not interested to buy the product. I want to improve on this for my final edits to do this I need to make sure every Image is up to a certain standard and the edits/layout of my advertisements will have to be perfect. 

These are some of the comments people gave to improve on for my advertisement. Next time I will try to fill up dead space to make the most of my advert and also try different saturation levels to improve my product. I will use these constructive comments and apply all of these to my final images and edits to make sure my products are a professional advertisements.