Typography
In my four advertisements, I have decided to use Sans Serif fonts. As Sans Serif is more contemporary, modern font. The Sans Serif font will appeal to the audience the brand 'Wave' and my advertisement are targeting. I decided to use a Sans Serif font from my audience research it showed me that people thought the font stood out and appealed to them. In particular, throughout my four advertisements I decided to use a variant of a Sans Serif font which was Myriad Pro Semi-bold, I used this font for my tagline in all four of my advertisements. This stood out in all my advertisements and it attempts to entice the audience straight away. For my selling points, I decided to use the font Gill Sans Bold I decided to use this font as its another variant of Sans Serif and the selling price plays an significant part in the advertisements and from audience research people agreed that the selling price convinced them to buy the actual product.
Wave Logo 1
Wave Logo 2
These are the two potential Wave logo's I have designed and edited to fit the requirements of my statement of intent and both relate to the product and brand name I'm trying to sell through my four different advertisements. Both the advertisements are different in their own way but share similarities in the colour schemes and the gradient/shading of some parts of the logo. For my final advertisements, I decided to go for Wave design logo 1 as this logo was quite popular and in my opinion was more of the professional out of the two logos. I decided to use the same logo in all my advertisements as I wanted consistency throughout all four advertisements and fluidity that links all of the advertisements together to create a campaign.
Process Producing Logo 1
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When producing Logo 1 for my 'Wave' product. I used inspiration from this image found online. After researching potential ideas and possibilities, I decided to go ahead with my original ideas. I used Photoshop to produce my ideas. First I used a selection tool on Photoshop to select the area I wanted to use for my final Logo and with that selection tool I cut out the area I selected and placed in a new layer.
Cut out 1 Cut Out 2
The two areas circled in red are the areas that I have cut and placed in a new layer. Once they were in a new layer, I made a new Photoshop page and duplicated these layers onto that page. Once the layers were on the page. I manipulated and transformed the size to fit my ideas. For the circular cut out 2 I decided to rotate the image anti clockwise and then changed the colour of the image to a more gender neutral colour which was light blue. After that in cut out 1 I placed it just underneath cut out 2 , and copied and pasted 2 more of the same cut out and placed together. I used a darker shade of blue for this so it can compliment with the lighter blue. To give my logo a better appeal I decided to include two ellipses in yellow beside the circular cut out 2.
Process producing Logo 2
When producing Logo 2 I based my ideas around this Image, I again used the selection tool on Photoshop and cut out one wave from the image and placed it in a new layer. I then duplicated this wave onto a new page and then started trying different colours to see what worked best.
I decided to go for this colour as it is a nice vibrant colour that links with the product Wave. After I found the colour I wanted to use I added a gradient tool to the colour so it would mix with blue and white. This enabled me to copy this 2 more time so it would look like this:
I manipulated the sizes and transformed all three to fit into one ellipses that I produced, which is in the colour of light blue with a white gradient,
After that I placed the three wave images in side the ellipses to look like this.
Product Design
Wave Product 1
Wave product 2
These are the two 'Wave' products I produced, this will be used for my bottle design and it will be on the actual product itself to fit the specifications and requirements.. I simply produced these two by playing about with colours and just placed the logo in the centre with the 'Wave' text above it and the tagline below it. The font of the texts were in Sans Serif so it promotes the youthfulness. Wave product 1 I used a grey colour for it and Wave product 2 I used a gradient between light blue and white.
After much deliberation, I decided to go with 'Wave' product 1 because I want my product and advertisement to be gender neutral and having Wave product 2 would have favoured a more male product with using the blue. However by using Wave product 1 it promotes both to male and female and the colour grey represents a certain timelessness and so it would be everlasting.
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