Advertising codes and conventions

Task 

You will summarise as bullet points the codes and conventions used to sell products some of which will be relevant to your print advertising brief.

You will add notes to each of the “relevant” codes and conventions and identify at LEAST one of the conventions which applies to your advert.

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Persuading is the action or fact of influencing someone or of being influenced to do or believe something.

If you are a good persuader you can give convince people to do stuff 

Logical Appeal: Bandwagon

Using the idea that everybody else is doing it or to join the crowd to sell a product or an idea.

Logical Appeal: Card Stacking

Distorting or omitting facts or telling half lies to sell a product or an idea.  

Blowing things out of proportion

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Emotional Appeal: Plain Folks

Using simple, down to earth people, like you and me, to sell a product or an idea. Appeals to the sense of belongingness 

Emotional Appeal: Name Calling

Stereotyping the competition/ opposing idea with a bad label. 

Emotional Appeal: Demonising

Portraying the competition or enemy as purely evil, menacing,and aggressive. 

Emotional Appeal: Patriotic Appeal

Appealing to the idea of patriotism or a "love of country" to sell a product or an idea.

Emotional Appeal: Glittering Generalities 

Using "good" labels, such as democratic, patriotic, amazing, beautiful and exciting, that are unsupported by facts to sell a product or a idea.

Emotional Appeal: Catchy Slogans

Use of memorable phrases to foster support for the product or idea. 

Emotional Appeal: Snob Appeal

Only the richest, most important, or most discerning people like this product or idea. 

Emotional Appeal: Humor

Using humor to sell a product or idea

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Ethical Appeal: Testimonials 

Use of endorsements by a famous person such as a sports figure or movie star to sell the product or idea. 

Ethical Appeal: Transfer

Use of the association of a respected person or idea to sell the product or idea

Which ones apply most to my adverts?

In  my adverts I would like to use the Glittering Generalities appeal so it can give the product a feel good feeling and a happy vibe, I would do this by shooting at a jovial location such as the beach and then have the models smiling so it can have a certain openness between the product and brand. 

I would also use Plain folk so it can appeal to everyone and everybody, and they are ale to relate to the brand. 

I would also attempt to use bandwagonning and card stacing so audiences are obliged to buy the products.